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LogisticsCase StudyCargoLink Logistics

Answering the status call before the customer makes it

CargoLink's operators lost hours a day to "where is my shipment?" calls. A tracking portal reading from the existing dispatch system gave customers the answer first.

Sharp dropFewer status calls
NoneSystems replaced
LiveStatus updates

The challenge

Customers had no way to see a consignment's progress, so they called. Each call pulled an operator away from dispatch, and the answer usually came from someone reading a screen aloud. Replacing the dispatch system was out of the question - it worked, and the business ran on it.

What we built

We built a customer-facing portal that reads directly from the existing dispatch database rather than duplicating it, showing a live status timeline per consignment. Milestone notifications go out automatically, and an operations dashboard flags consignments that have stalled so the team can act before a customer notices.

The outcome

Status calls dropped sharply in the first month, and operators got their morning back. Because the portal reads the system of record, there was no migration and no second source of truth to keep in sync.

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