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WebsiteCase StudyFresholi Foods

Letting a marketing team ship campaigns without a developer

Every seasonal campaign at Fresholi needed a developer and a week's notice. Now it needs an afternoon and nobody from our team.

1 dayCampaign turnaround
NoneDeveloper time needed
Up 4xPages shipped

The challenge

Fresholi's marketing team planned campaigns around what the website could do rather than what the season called for, because every page change required a developer. By the time a page shipped, the moment had often passed.

What we built

We rebuilt the site around editable blocks with a small, opinionated editor, so a campaign page is assembled from components that already match the brand. Structured data for recipes was added at the template level, so every new page gets it for free.

The outcome

Campaign pages now go live the same day they are planned. The team ships more, and our involvement moved from routine page building to the work that actually needs a developer.

Ready when you are

Let's build something your customers remember

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